October 28-29, 2008
The Villa Borghese in Wappingers Falls, New York

A conference agenda and registration materials will be posted soon on our website.

Consumers are demanding fresher, safer, more convenient, more local, and higher quality food products. Preferences are evolving and demanding more information that connects the food they eat to how and where it is produced, processed, transported, and sold. Increasing attention to food safety standards, product traceability, and environmental sustainability are affecting market systems, production practices, and agribusiness returns. Food producers and processors are adept and talented in revising production, packaging, and distribution practices in meeting market and consumer demands for today’s food safety system. However, these production adjustments also provide opportunities for improved and innovative marketing practices that can effectively translate into information that consumers demand about the foods they eat.

The 2008 Cornell Strategic Marketing Conference will address these production challenges and marketing opportunities in today’s food safety system. Important information from key experts, producers, and industry leaders on product safety standards, traceability requirements, and audit procedures will provide a solid production base from which updated marketing ideas will spring. Innovative marketing models and effective merchandising techniques will be presented that highlight consumer needs for safe, quality, and sustainable products. Multiple commodity track sessions will focus on production responses and marketing opportunities for fruits and vegetables, meat products, and value-added dairy products. Tools to help develop efficient and traceable transportation logistics for stakeholder products will also be presented.

The Conference is open to all members of the agricultural community and will be held at The Villa Borghese in Wappingers Falls, New York. A conference agenda and registration materials will be posted soon on our website.

For more information contact: Todd Schmit, Assistant Professor, Dept. of Applied Economics and Management, Cornell University, 607-255-3015, tms1@cornell.edu; or Les Hulcoop, Extension Issues Leader, Cornell Cooperative Extension-Dutchess County, 845-677-8223 ext. 130, lch7@cornell.edu.

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