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Outreach
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2009 Cornell Strategic Marketing ConferenceStory Telling: Marketing the Unique Story of Your Business for Success!November 2-3, 2009 Agenda (pdf 4.6MB) Conference Poster (pdf 7.6MB) Conference InformationThe marketing decisions of today’s small- to medium-sized agribusiness firms selling agricultural, food, and specialty products are becoming more and more complex. New markets and channels are developing for local products, changing consumer demographics (e.g., population and income shifts) and tastes and preferences (e.g., healthy, convenient, or sustainable foods) are affecting the types of new and emerging products consumers are demanding, new technologies are improving the way products are packaged and increase access to local and distant markets, and alternative business organizations continue to be created that capitalize on collaborative production and marketing synergies, to mention just a few. This year’s conference encompasses many of these complexities, but in a way that addresses that primal question of concern “Why should I buy your product rather than someone else’s?” Today’s buyers are demanding a closer connection to their food and knowing, not only more about the product itself, but more about the farm or firm that produces it. Whether it’s improved product quality through alternative technologies, collaborative activities that support family farms and agricultural communities, or utilizing sustainable production practices, they all uniquely define your story. In this way, marketing the unique story of your business provides the opportunity to showcase the unique qualities your firm and products possess, separates you from your competitors, and allows you to capitalize on your competitive advantages. Effectively communicating that story to market your products is what this conference is all about. Key producers, processors, and other agribusinesses will showcase their business stories and ways they built success through improved marketing strategies. In addition, key professionals and industry experts will provide methods to help you evaluate the success of your marketing activities and analyze the financial implications of the marketing strategies you employ. The 2009 Cornell Strategic Marketing Conference will be held on November 2nd and 3rd at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Museum in Hyde Park, NY. The conference is organized by the Agricultural Marketing and Management Program Work Team, with support provided by the Cornell Program on Agribusiness and Economic Development, the Department of Applied Economics and Management at Cornell University, and Cornell Cooperative Extension of Dutchess County. All members of the agricultural and food system community are encouraged to attend. The current agenda is shown above with registration and hotel information below. Check back often for updates to the agenda For more information contact: Todd Schmit, Dept. of Applied Economics and Management, 607-255-3015, tms1@cornell.edu; or Les Hulcoop, Cornell Cooperative Extension-Dutchess County, 845-677-8223, lch7@cornell.edu. Conference Location and Travel InformationHenry A. Wallace Visitor & Education Center
The conference begins at 9 a.m. on November 2nd , with registration and a continental breakfast starting at 8 a.m. Please see the agenda for more detailed information. Check back regularly for agenda updates. Registration InformationThe registration fee is $75 if postmarked by Oct. 16th; $90 if postmarked after Oct. 16th or if registering on-site. The fee for media personnel with valid ID will be waived. Registration fees also include continental breakfast on both days, all networking break refreshments, and lunch on day one. For further conference and registration information you may contact Carol Thomson at 607- 255-5464 or cmt8@cornell.edu. You may print out and complete the registration form below and mail or fax (607-255-9984) with your check payable to Cornell University or (NEW THIS YEAR) go here to register online with a credit or debit card. Registration Form (pdf 132k) Speaker Registration Form (pdf 132k) Dinner Event at the Culinary Institute of AmericaThere will be an optional four-course dinner on Monday evening, November 2nd, at 6:00 p.m. at the Culinary Institute of America (www.ciachef.edu). The Institute is located at 1946 Campus Drive, Hyde Park, NY (851-451-1544). The cost will be $40 per person and the menu will consist of:
e sure to note on the registration form any vegetarian requests or allergy or dietary restrictions you may have and we will do our best to accommodate. The Institute can make substitutions, but they request advance notification. Lodging AccommodationsConference attendees are responsible for their own hotel reservations. Rooms have been reserved at the following hotels for conference participants. State and local taxes can be waived upon receipt of a valid NYS Tax Exemption certificate. When making your reservations, refer to “Strategic Marketing Conference” to get the negotiated rates. Mercury Grand Hotel
Quality Inn - Hyde Park
Contact InformationFor more information, please contact: Todd Schmit, Assistant Professor
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