An analysis of 102 survey responses from generic commodity promotion
organizations was completed. Details regarding objectives, export
promotion, funding sources, program evaluation, and the allocation
of expenditures for promotion organizations were evaluated. We
estimate that the organizations included in this analysis control
70 to 80 percent of the total generic commodity promotion expenditures
in the U.S.
Since generic commodity promotion organizations play a significant
roll in promoting and marketing many commodities, analyses of
these organizations should continue to provide potential benchmarking
and summarizing information so that they can operate efficiently
and effectively.
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