Staff

Harry M. Kaiser

Olan D. Forker

Diansheng Dong

Yuqing Zheng

Anita S. Vogel

In October 1999, Diansheng Dong joined the Cornell Commodity Promotion Research Program as a research associate. He holds a doctorate in agricultural economics from Texas A&M University. In his dissertation, Diansheng Dong discussed several important issues regarding the estimation of demand functions. These issues include the estimation of household demand functions by endogenizing price, the econometric specification of count data models, and the impact of income distribution on aggregate demand behavior. Recently, Diansheng Dong completed a National Research Initiative funded project examining household-level food demand and estimating household food demand systems by endogenizing prices within a censored demand system framework.

Considerable research has been performed on the economic impact of commodity advertising and promotion programs using the aggregate time-series data. However, more specific issues such as the differences in advertising and promotion responsiveness of more disaggregated commodities among various individual households can be investigated using micro-household data. Using my experiences in consumer demand and strength in quantitative analysis, my research will focus on modeling and measuring commodity promotion effectiveness using micro-household data which may provider more precise estimates of the advertising elasticities.